If you don’t see the Ford Owner icon on the SYNC 3 touchscreen during the connection process:
Unplug your iPhone from the USB port, and plug it back in.
Wait for the Ford Owner icon to appear on the SYNC 3 touchscreen.
Press the Apps icon in the Feature bar at the bottom of your SYNC 3 touchscreen.
Press the Connect Mobile Apps icon. The Ford Owner icon should appear on the next screen.