Ford and Lincoln Owner Privacy Statement

Privacy statement effective 1/1/2014 is posted below:

www.owner.ford.com, www.owner.lincoln.com, and associated mobile websites Privacy Statement
1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.

2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to www.owner.ford.com, www.owner.lincoln.com, associated mobile sites and any sites that link to this privacy statement (collectively referenced herein as “the Owner site”). The Owner sites are owned and maintained by Ford Customer Service Division, 16800 Executive Plaza Drive, P.O. Box 6248, Dearborn, MI 48126-4207 USA.

The business purpose of this website is to provide Ford, Lincoln and Mercury vehicle owners a web destination that aggregates resources for convenience, savings, and vehicle maintenance. The Owner site provides access to vehicle and dealer information, discounts, coupons, service rebates, and service history tracking. Also, where applicable, owners may connect to Ford Credit to pay their bill, access SYNC services, track Owner Advantage Rewards account(s), and access Ford or Lincoln Extended Service Plans ("Ford or Lincoln ESP") information and purchase processing.

For added convenience, a select set of site features are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.

When you visit this site, other parties such as third-party advertising partners and analytics providers may collect information about your online activity over time and across websites. This information may include identifiers that may permit those parties to serve tailored ads to your device. For more information about third-party advertising partners’ collection and use of such data for interest-based advertising purposes (and opting out of such use), see “Interest-Based Online/Behavioral Advertising” below.

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites.

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites .

3. Personally Identifiable Information We Collect From You:

When you visit the Owner site we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and email address and credit card number if you place an order. If you opt not to provide us with personal information you can still access our website, however you may be unable to access certain pages on this website, participate in certain promotions, receive product information, have a purchase order fulfilled, or initiate a text message containing the name, address and telephone number of a dealer.

Our primary goal in collecting personal information from you when you visit the Owner site is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information in order to, for example, verify vehicle ownership, maintain accurate and updated vehicle and service information, fulfill purchase orders and service rebates, facilitate the administration of accounts, and keep you informed about new products and special offers.

Please keep in mind that if you disclose personally identifiable information or other sensitive data through a chat room, message board, or other public online forums, this information may be collected and used by others.

Email addresses collected at the point of the Tell-a-Friend email tools will be used solely for the purpose of forwarding to your intended recipient.

If you have created login credentials, this site may use session and persistent “cookies” to collect personally identifiable information. An explanation for each of these items and how they work is included in Section 7 – Methods Used to Collect Information.

4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on the Owner site may be used to:
  • Fulfill a site user request (e.g., service rebates, price quotes, brochure fulfillment, lead generation, to send marketing or promotional materials, special offers, or other information)
  • Fulfill and deliver an order for goods or services such as the purchase of a Ford or Lincoln Extended Service Plan
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect offline
  • Comply with legal requirements
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

The Owner site collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site. This includes aggregate data provided by a third-party that surveys site visitors on our behalf.

If you visit a related mobile site, we collect additional non-personal information which may include the type/model of the mobile device viewing the site and the mobile devices’ service provider. If your mobile phone has the capability and the GPS feature on the mobile phone is turned on, you can utilize certain locator functionalities on the site which may utilize your GPS data to determine your location in order to fulfill your request.

Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Adobe, DoubleClick, Google Analytics, Efficient Frontier and Weblog Expert) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methodsand how they work is included in Section 7 - Methods Used to Collect Information, below.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on the Owner site may be used to:
  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Make the user experience more customer friendly

The Owner site utilizes non-personal data for the purpose of performing analytics on the users’ experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of the Owner site
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
7. Methods Used to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use a third-party click tracking analytics tool (such as Adobe, Google Analytics, and Weblog Expert) to capture clickthrough statistics.

We may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

Users may be directed to the Owner site via banner ads or site links. Ads or site links that are placed by the Owner site use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.

If you visit this site with an open ID, you may integrate with third-party social media sites, and the Owner site may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.

Interest-Based/Online Behavioral Advertising

Interest-Based/Online Behavioral Advertising. On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other (non-Ford) sites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising."

Pages of our website that collect information that may be used by such advertising partners for interest-based advertising purposes may be identified by a link to AdChoices on the page.

Opting out (site pages). ). If you do not want your browsing while on such pages to be used for interest-based advertising purposes, you may click on the AdChoices link to opt-out of such uses by the listed advertising partner(s). Even if you opt-out through this service, we may still collect non-personally identifiable information regarding your site activities and use it for non-interest-based advertising purposes as described in this privacy statement.

Opting out (advertisements). Advertisements on third-party sites that contain the AdChoices link and that link to this privacy statement may have been directed to you based on anonymous, non-personally identifiable information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners' use of this information for interest-based advertising purposes. Even if you opt-out through this service, we may still collect and use information from the advertisements for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.

Opt-out Compliance Service. This site and advertisements on third-party sites that link to this privacy statement use the Evidon assurance service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA) (http://www.aboutads.info). When you opt-out on site pages or through such advertisements, Evidon conveys your opt-out election(s) to the applicable advertising partner(s), which then know to place a cookie on your specific computer and browser (and only the specific computer and browser from which you opt out) indicating that you have opted out. If you clear your browser cookies and wish to remain opted out of interest-based advertising, you must opt-out again. The list of our advertising partners may be updated from time to time. To opt-out of internet-based advertising by all DAA-participating companies, visit http://www.aboutads.info/choices/.

8. Sharing Your Information:

The Owner site does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

Personally identifiable information that you provide to us in the course of using our site features or requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to the Owner site may be shared with our authorized dealers in order to, for example, honor an appointment when scheduling service with your dealer, provide a price quote requested on a vehicle, or any other purpose where a dealer would need to contact you in their regular course of business. The dealer is not restricted by the Owner site in their use of your data.

Vendors, contractors or partners of the Owner site who have access to your personally identifiable information in connection with providing services for the Owner site are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for the Owner site.

Site metrics for the Owner site may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

The Owner site will disclose your personally identifiable information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; or, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its websites, or the public.

9. Access To and Control Over the Use of Your Information:
Owner Site Profile Information

To correct or update your personally identifiable information, you can log into the site and go to the contact information page under Edit Your Profile. You will be asked for your user id and password so that we may be able to process your changes.

Ford and Lincoln Extended Service Plans

To correct or update your personally identifiable information call 1-800-367-3377. You will be asked for your name, address and vehicle identification number so that we may be able to process your changes. The Ford or Lincoln Extended Service Plan sales office will use reasonable efforts to correct any factual inaccuracies in your information.

Personal Information Provided at other points on this site:

To correct or update the personally identifiable information you provided at other points on this website, please contact us at the Customer Relationship Center toll free at 1-800-392-Ford (3673). 1-800-833-0312 (TDD for the hearing impaired).

Hours(Eastern Standard Time)
8a.m – 8p.m (Monday – Friday)
9a.m – 5:30p.m (Saturday)

The scope of access available for such requests is for information stored in the database that holds the data for www.owner.ford.com or www.owner.lincoln.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information:

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personal information, such as email address or telephone numbers, to the Owner site we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.

Vendors, contractors or partners of the Owner site who have access to your personally identifiable information in connection with providing services for the Owner site are required to keep the information confidential.

11. Consent to Processing:

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12. Links to Other Sites:

The Owner site provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. The Owner site is not responsible for the privacy statements, content or data handling practices on other websites.

Dealer Locator Service:

The Owner site also provides a dealer locator service which is provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. If you are on an associated mobile site and the GPS feature on the mobile phone is turned on (if it has such capability), the site may utilize your GPS data to determine your location in order to fulfill your request for the location of a dealer. In other instances where we use a third-party vendor to provide dealer locator services, we may provide them a zip code. We encourage you to review the terms of service and the privacy policies of these mapping service providers. For example, if you use Bing you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement.

13. Children’s Privacy:

The Owner site does not knowingly intend to collect personally identifiable information from children under 13 years of age.

If a child has provided us with personally identifiable information a parent or guardian of that child may contact us at the Customer Relationship Center toll free at 1-800-392-Ford (3673), or 1-800-833-0312 (TDD for the hearing impaired), or if provided on the Ford or Lincoln ESP pages 1-800-367-3377 if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for the Owner sites.

14. Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for the Owner site, privacy practices, or if you have any questions regarding the contents of these websites, please contact us at the Customer Relationship Center toll free at 1-800-392-Ford (3673). 1-800-833-0312 (TDD for the hearing impaired).

Hours (Eastern Standard Time)
8a.m - 8p.m (Monday - Friday)
9a.m - 5:30pm (Saturday)

The Owner site is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. The Owner site will be happy to respond to your questions and comments.

15. Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for the Owner site in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.


The effective date of this privacy statement is 1/1/14.