Ownership Basics

How To Preserve Your Vehicle’s Value

It pays to keep your vehicle clean and well maintained.
Not only does this make it more fun to own and drive, but it can also help increase its resale or trade-in value down the line.
Preserving value under the hood

Simply put, the best thing you can do for your vehicle is getting regular scheduled maintenance. An oil and filter change is the most important and most frequent maintenance you’ll need, so make certain to follow the advice of your Owner Guide for how often it should be done. Typically, we recommend having your tires rotated and getting a multi-point inspection performed with every oil change.

Visiting the experts at your local Ford or Lincoln Dealership is the best way to keep up with your maintenance. Not only do they have the right grade of Motorcraft® oil for your needs, but they can keep an eye on everything else that helps keep your vehicle running smoothly, including your brakes, battery, steering system and more.

They’ll make it easy for you too. Using this site, you can schedule appointments, track your service history and receive maintenance updates, all online, any time.

Preserving value on the inside

The following products and accessories can help you keep your interior from showing its age prematurely:

  • Front-and rear-windshield sunscreens
    These help protect your dashboard and fabric from sun
  • Seat covers
    These can help preserve the life of your seat fabric and are available in many different styles to suit your tastes
  • Polish, cleaning and spot-removal products
    Motorcraft® offers a wide selection of cleaning products designed specifically to keep your upholstery pristine – whether you’re just cleaning or have to treat an unfortunate spill

Preserving value on the outside

Keep the correct color of touch-up paint on hand to fix any chips or scratches in your paint. You can usually find the color information you need in your driver’s-side door or in your Owner Guide. If you can't immediately apply (or get) the paint, dab the chip or scratch with some clear nail polish. The polish will prevent corrosion under the paint and resultant rust.

If you are in an accident, file an insurance claim promptly and use the claim money to repair the damage as soon as you can. Waiting can allow rust to set in and lead to other more serious problems.

Preserving value on the road

Aggressive driving can increase the wear and tear on a vehicle and decrease its resale value, so avoid tactics such as jackrabbit starts, fast stops, speeding and weaving in and out of traffic. Eliminating these driving tactics is safer, plus it can help keep your brakes, engine, tires and suspension from wearing prematurely. And if that’s not enough incentive, it can even improve your fuel economy by as much as 33%.

Preserving value with service records

Most used-vehicle shoppers are looking for (and expecting) a vehicle that’s been well cared for. That’s why it’s a good idea to keep complete records of all your maintenance, which you can do right on this website. Present these records, along with any other receipts involving parts, accessories or service for your vehicle, to a potential buyer. These records will both validate your selling price and assure the buyer that your vehicle is in the best condition it can be.

Sources: fueleconomy.gov, ftc.gov, epa.gov, drivingskillsforlife.com.

Recommended cleaning products

The following products are all available from Motorcraft®:
  • Bug and Tar Remover
  • Detail Wash
  • Premium Liquid Wax
  • Custom Bright Metal Cleaner
  • Exterior Lacquer Touch-Up Paints
  • Ultra-Clear Spray Glass Cleaner
  • Dusting Cloths
  • Spot and Stain Remover
  • Dash and Vinyl Cleaner
  • Custom Vinyl Protectant
  • Deluxe Leather and Vinyl Cleaner
  • Deluxe Leather Care Kit
  • Engine Shampoo and Degreaser
THE WORKS™ VEHICLE CHECKUP $29.95 OR LESS AFTER $10 MAIL-IN REBATE.
THE WORKS™ VEHICLE CHECKUP $29.95 OR LESS AFTER $10 MAIL-IN REBATE.
• Synthetic Blend Oil Change
• Tire Rotation and Pressure Check
• Brake Inspection
• Multi-Point Inspection
• Fluid Top-Off
• Battery Test
• Filter Check
• Belts and Hoses Check
Expires 8/31/2014